YSL Beauty
Anniversary Campaign
YSL Touche Eclat is an icon of the beauty industry, and we were honoured to retouch this anniversary
shoot for the beauty giant. It was shot in Sydney by Adrian Price for Saunders & Co.
When it comes to beauty campaigns, Shetouch is moving towards a more progressive aesthetic. Gone
are the too-perfect, pore-less images of the past – we approach skin work with a complexity that needs
an experienced eye and the right touch.
In this project we have amplified the photographic elements to help natural beauty shine through. We
were working with several models with extremely different looks, so we worked to create consistency
without homogeneity. Even though the varied complexions are balanced on a model-by-model basis, we
preserve all the details which make these faces uniquely beautiful.
For the YSL signature gold Touche Eclat pen product, we ensured any studio reflections were reduced so
the label is legible – and of course, to ensure the product is just as show stopping as the talent!
This project appeared on their website as a part of an anniversary campaign.
- Client YSL Beauty
- Agency Saunders & Co
- Photographer Adrian Price
- Post Shetouch