Cotton On
Valentine's Campaign
Young, sexy, fun, playful – we loved working with Cotton On for this Valentine’s Day shoot. Candy hues were carried through from set to styling, with our gorgeous model Hayley bringing a joyful energy to the day.
Cotton On and Shetouch are totally aligned in our celebration of real photography. Dimples, freckles, smile lines – all of the ‘imperfections’ other retouchers leap to erase, we highlight! As Cotton On champions a youth focused demographic, we are careful to practise a minimal intervention approach to skin retouching for this client. Normal skin imperfections are retained, but temporary blemishes are not.
For a shoot with lots of outfit changes like this one, having the ability to ‘tweak’ the fit of the clothing is super important. We will never slim down a model – not our jam, guys – but we will cleverly nip a shirt here and there to ensure the right sizing, and do the garment justice.
Our attention to detail on colour reproduction, colour grading, and skin tone balancing is key. As you can see, Cotton On loves colour, and Shetouch knows how to make it pop without appearing garish.
- Client Cotton On
- Photographer Duncan Killick
- Art Director Paige Eberle
- Model Hayley Biddulph
- HMU Claire Thomson
- Post Shetouch