Cotton On
Ramadan Campaign
We champion inclusivity, and so does Cotton On. That’s why we loved collaborating with Hanan Ibrahim (IMG Models) for the Cotton On 2021 Ramadan campaign.
Hanan was positioned before a rosy twilight sky that was throwing some seriously heavenly hues. Unsurprisingly, we had some classic Melbourne weather to contend with – but our Shetouch team found a way to keep the sun shining for this shoot. Check our strip-in magic in the services section.
When it comes to skin tone, SheTouch always approaches with a light touch only. We prioritised a soft glow to Ranin’s gorgeous skin, maintaining movement and texture as much as possible.
These images were used in Cotton On Visual Merchandising roll outs in stores across Australia, as well as across all digital platforms.
- Client Cotton On
- Art Director Kara Speechley
- Post Shetouch